Fresher
10th to 25th percentile
From
$70,960
To
$98,890
Use this for early-career offers or roles with limited paid experience.
Median annual salary
$149,990
BLS OEWS 2025
25th percentile
$98,890
Lower market anchor
75th percentile
$220,200
Upper market anchor
Mean annual salary
$177,240
Average published wage
Salary Explorer
Pick a work area, role, location, and experience band to compare salary ranges.
Selected
Intermediate salary for General Manager in San Francisco
Open the page for the 25th to 75th percentile and the full percentile breakdown.
Salary Range by Experience
These bands translate salary percentiles into practical fresher, intermediate, and senior salary ranges. They are not fixed years-of-experience rules.
Median salary
$149,990
BLS
to
Intermediate
25th to 75th percentile
From
$98,890
To
$220,200
Use this for candidates with proven role skills and solid delivery history.
Senior
75th to 90th percentile
From
$220,200
To
$330,110
Use this for senior candidates, scarce skills, or higher-paying employers.
Fresher salary answer
Freshers and entry-level candidates can compare general manager offers in San Francisco against $70,960 to $98,890.
Intermediate salary answer
Intermediate candidates can compare general manager offers in San Francisco against $98,890 to $220,200.
Senior salary answer
Senior candidates can compare general manager offers in San Francisco against $220,200 to $330,110.
How San Francisco Salaries Compare With Other Cities for This Role
San Francisco is a BLS metro estimate. The other rows are BLS metro areas for General and Operations Managers, so candidates can compare local pay with major hiring markets.
Mean annual salary
New York
New York-Newark-Jersey City, NY-NJ-PA
$189,200
San Francisco
San Francisco-Oakland-Fremont, CA
$177,240
Denver
Denver-Aurora-Centennial, CO
$171,600
Seattle
Seattle-Tacoma-Bellevue, WA
$169,740
Boston
Boston-Cambridge-Newton, MA-NH
$163,800
Washington DC
Washington-Arlington-Alexandria, DC-VA-MD-WV
$163,620
Los Angeles
Los Angeles-Long Beach-Anaheim, CA
$157,110
Austin
Austin-Round Rock-San Marcos, TX
$146,480
Chicago
Chicago-Naperville-Elgin, IL-IN
$143,740
Atlanta
Atlanta-Sandy Springs-Roswell, GA
$141,560
How General Manager Salaries Compare With Other Roles
This chart compares general manager pay in San Francisco with other roles available in the salary directory. Each row uses BLS OEWS min, avg, and top salary data.
Mean annual salary
Physician
Physicians, All Other, SOC 29-1229
$252,720
Psychiatrist
Physicians, All Other, SOC 29-1229
$252,720
Surgeon
Physicians, All Other, SOC 29-1229
$252,720
CIO
Computer and Information Systems Managers, SOC 11-3021
$249,040
CTO
Computer and Information Systems Managers, SOC 11-3021
$249,040
Engineering Manager
Computer and Information Systems Managers, SOC 11-3021
$249,040
IT Manager
Computer and Information Systems Managers, SOC 11-3021
$249,040
VP of Engineering
Computer and Information Systems Managers, SOC 11-3021
$249,040
Branch Manager
Financial Managers, SOC 11-3031
$244,930
General Manager
General and Operations Managers, SOC 11-1021
$177,240
Salary Snapshot
The median annual salary for general managers in San Francisco is $149,990. The middle market range runs from $98,890 at the 25th percentile to $220,200 at the 75th percentile. The wider salary range runs from $70,960to $330,110.
| Measure | Value | How to read it |
|---|---|---|
| 10th percentile | $70,960 | Lower published wage point |
| 25th percentile | $98,890 | Common lower market anchor |
| Median | $149,990 | Middle of the BLS wage range |
| 75th percentile | $220,200 | Upper market anchor |
| 90th percentile | $330,110 | High published wage point |
Source Notes
This page maps General Manager to BLS occupation General and Operations Managers, SOC 11-1021. The wage data is annual USD salary from BLS OEWS 2025. It does not include equity, signing bonus, bonus targets, benefits value, or self-employed income.
This page uses the BLS OEWS occupation General and Operations Managers, SOC 11-1021, as the public wage source for General Manager.
- BLS area
- San Francisco-Oakland-Fremont, CA
- Employment estimate
- 43,520
Frequently Asked Questions
What is the median general manager salary in San Francisco?
The median annual salary for general managers in San Francisco is $149,990, based on BLS OEWS 2025 data for General and Operations Managers.
How much can fresher general manager candidates expect in San Francisco?
Freshers and entry-level candidates can use the 10th to 25th percentile range as a guide. For general managers in San Francisco, that range is $70,960 to $98,890. It is a percentile band, not a fixed years-of-experience rule.
What is the intermediate general manager salary range in San Francisco?
Intermediate candidates can compare offers against the 25th to 75th percentile range. For general managers in San Francisco, that range is $98,890 to $220,200.
What do senior general manager candidates earn in San Francisco?
Senior candidates can use the 75th to 90th percentile range for stronger skill depth, senior scope, or higher-paying employers. For general managers in San Francisco, that range is $220,200 to $330,110.
Does this salary data include bonuses or equity?
No. BLS OEWS wage estimates cover wages and salaries. They do not fully capture equity, signing bonuses, annual bonus targets, benefits value, or contractor rates.
How should I use these salary percentiles?
Use percentiles as market anchors. The 10th to 25th percentile can fit fresher or lower-paid roles, the median is the midpoint, and the 75th to 90th percentile can fit stronger experience, scarce skills, or higher-paying employers.
Why does this page use General and Operations Managers instead of only General Manager?
BLS publishes wages by standard occupation. This page maps General Manager to General and Operations Managers, SOC 11-1021, so the numbers come from a public wage series instead of a private survey.
Does San Francisco mean city limits or a metro area?
San Francisco is displayed as a candidate-friendly city label, but the underlying wage estimate is for the BLS metro area San Francisco-Oakland-Fremont, CA, not strict city limits.
Written by Adithyan RK
Published on: 1 May 2026|Last updated: 24 Jun 2026
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