Fresher
10th to 25th percentile
From
$42,710
To
$59,240
Use this for early-career offers or roles with limited paid experience.
Median annual salary
$75,240
BLS OEWS 2025
25th percentile
$59,240
Lower market anchor
75th percentile
$102,490
Upper market anchor
Mean annual salary
$84,070
Average published wage
Salary Explorer
Pick a work area, role, location, and experience band to compare salary ranges.
Selected estimate
Intermediate range for SEO Specialist in Dallas
$59,240 to $102,490
This is the 25th to 75th percentile. It uses salary percentiles, not a fixed years-of-experience rule.
Salary Range by Experience
These bands translate salary percentiles into practical fresher, intermediate, and senior salary ranges. They are not fixed years-of-experience rules.
Median salary
$75,240
BLS
to
Intermediate
25th to 75th percentile
From
$59,240
To
$102,490
Use this for candidates with proven role skills and solid delivery history.
Senior
75th to 90th percentile
From
$102,490
To
$142,480
Use this for senior candidates, scarce skills, or higher-paying employers.
Fresher salary answer
Freshers and entry-level candidates can compare seo specialist offers in Dallas against $42,710 to $59,240.
Intermediate salary answer
Intermediate candidates can compare seo specialist offers in Dallas against $59,240 to $102,490.
Senior salary answer
Senior candidates can compare seo specialist offers in Dallas against $102,490 to $142,480.
How Dallas Salaries Compare With Other Cities for This Role
Dallas is a BLS metro estimate. The other rows are BLS metro areas for Market Research Analysts and Marketing Specialists, so candidates can compare local pay with major hiring markets.
Mean annual salary
San Francisco
San Francisco-Oakland-Fremont, CA
$130,760
Seattle
Seattle-Tacoma-Bellevue, WA
$116,050
Boston
Boston-Cambridge-Newton, MA-NH
$109,840
New York
New York-Newark-Jersey City, NY-NJ-PA
$106,310
Denver
Denver-Aurora-Centennial, CO
$103,200
Washington DC
Washington-Arlington-Alexandria, DC-VA-MD-WV
$98,390
Los Angeles
Los Angeles-Long Beach-Anaheim, CA
$95,930
Chicago
Chicago-Naperville-Elgin, IL-IN
$90,330
Austin
Austin-Round Rock-San Marcos, TX
$89,840
Dallas
Dallas-Fort Worth-Arlington, TX
$84,070
How SEO Specialist Salaries Compare With Other Roles
This chart compares seo specialist pay in Dallas with other roles available in the salary directory. Each row uses BLS OEWS min, avg, and top salary data.
Mean annual salary
Physician
Physicians, All Other, SOC 29-1229
$229,380
Psychiatrist
Physicians, All Other, SOC 29-1229
$229,380
Surgeon
Physicians, All Other, SOC 29-1229
$229,380
Dentist
Dentists, General, SOC 29-1021
$202,010
Attorney
Lawyers, SOC 23-1011
$188,640
Corporate Counsel
Lawyers, SOC 23-1011
$188,640
General Counsel
Lawyers, SOC 23-1011
$188,640
Lawyer
Lawyers, SOC 23-1011
$188,640
Branch Manager
Financial Managers, SOC 11-3031
$187,310
SEO Specialist
Market Research Analysts and Marketing Specialists, SOC 13-1161
$84,070
Salary Snapshot
The median annual salary for seo specialists in Dallas is $75,240. The middle market range runs from $59,240 at the 25th percentile to $102,490 at the 75th percentile. The wider salary range runs from $42,710to $142,480.
| Measure | Value | How to read it |
|---|---|---|
| 10th percentile | $42,710 | Lower published wage point |
| 25th percentile | $59,240 | Common lower market anchor |
| Median | $75,240 | Middle of the BLS wage range |
| 75th percentile | $102,490 | Upper market anchor |
| 90th percentile | $142,480 | High published wage point |
Source Notes
This page maps SEO Specialist to BLS occupation Market Research Analysts and Marketing Specialists, SOC 13-1161. The wage data is annual USD salary from BLS OEWS 2025. It does not include equity, signing bonus, bonus targets, benefits value, or self-employed income.
This page uses the BLS OEWS occupation Market Research Analysts and Marketing Specialists, SOC 13-1161, as the public wage source for SEO Specialist.
- BLS area
- Dallas-Fort Worth-Arlington, TX
- Employment estimate
- 20,900
Frequently Asked Questions
What is the median seo specialist salary in Dallas?
The median annual salary for seo specialists in Dallas is $75,240, based on BLS OEWS 2025 data for Market Research Analysts and Marketing Specialists.
How much can fresher seo specialist candidates expect in Dallas?
Freshers and entry-level candidates can use the 10th to 25th percentile range as a guide. For seo specialists in Dallas, that range is $42,710 to $59,240. It is a percentile band, not a fixed years-of-experience rule.
What is the intermediate seo specialist salary range in Dallas?
Intermediate candidates can compare offers against the 25th to 75th percentile range. For seo specialists in Dallas, that range is $59,240 to $102,490.
What do senior seo specialist candidates earn in Dallas?
Senior candidates can use the 75th to 90th percentile range for stronger skill depth, senior scope, or higher-paying employers. For seo specialists in Dallas, that range is $102,490 to $142,480.
Does this salary data include bonuses or equity?
No. BLS OEWS wage estimates cover wages and salaries. They do not fully capture equity, signing bonuses, annual bonus targets, benefits value, or contractor rates.
How should I use these salary percentiles?
Use percentiles as market anchors. The 10th to 25th percentile can fit fresher or lower-paid roles, the median is the midpoint, and the 75th to 90th percentile can fit stronger experience, scarce skills, or higher-paying employers.
Why does this page use Market Research Analysts and Marketing Specialists instead of only SEO Specialist?
BLS publishes wages by standard occupation. This page maps SEO Specialist to Market Research Analysts and Marketing Specialists, SOC 13-1161, so the numbers come from a public wage series instead of a private survey.
Does Dallas mean city limits or a metro area?
Dallas is displayed as a candidate-friendly city label, but the underlying wage estimate is for the BLS metro area Dallas-Fort Worth-Arlington, TX, not strict city limits.
Written by Adithyan RK
Published on: 4 May 2026|Last updated: 19 Jul 2026
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