Fresher
10th to 25th percentile
From
$133,990
To
$174,750
Use this for early-career offers or roles with limited paid experience.
Median annual salary
$220,480
BLS OEWS 2025
25th percentile
$174,750
Lower market anchor
75th percentile
$309,110
Upper market anchor
Mean annual salary
$235,920
Average published wage
Salary Explorer
Pick a work area, role, location, and experience band to compare salary ranges.
Selected
Intermediate salary for Social Media Manager in San Francisco
Open the page for the 25th to 75th percentile and the full percentile breakdown.
Salary Range by Experience
These bands translate salary percentiles into practical fresher, intermediate, and senior salary ranges. They are not fixed years-of-experience rules.
Median salary
$220,480
BLS
to
Intermediate
25th to 75th percentile
From
$174,750
To
$309,110
Use this for candidates with proven role skills and solid delivery history.
Senior
75th to 90th percentile
From
$309,110
To
$333,430
Use this for senior candidates, scarce skills, or higher-paying employers.
Fresher salary answer
Freshers and entry-level candidates can compare social media manager offers in San Francisco against $133,990 to $174,750.
Intermediate salary answer
Intermediate candidates can compare social media manager offers in San Francisco against $174,750 to $309,110.
Senior salary answer
Senior candidates can compare social media manager offers in San Francisco against $309,110 to $333,430.
How San Francisco Salaries Compare With Other Cities for This Role
San Francisco is a BLS metro estimate. The other rows are BLS metro areas for Marketing Managers, so candidates can compare local pay with major hiring markets.
Mean annual salary
San Francisco
San Francisco-Oakland-Fremont, CA
$235,920
Boston
Boston-Cambridge-Newton, MA-NH
$216,770
New York
New York-Newark-Jersey City, NY-NJ-PA
$207,770
Denver
Denver-Aurora-Centennial, CO
$196,900
Washington DC
Washington-Arlington-Alexandria, DC-VA-MD-WV
$195,000
Los Angeles
Los Angeles-Long Beach-Anaheim, CA
$193,390
Seattle
Seattle-Tacoma-Bellevue, WA
$190,400
Chicago
Chicago-Naperville-Elgin, IL-IN
$173,020
Atlanta
Atlanta-Sandy Springs-Roswell, GA
$171,480
Austin
Austin-Round Rock-San Marcos, TX
$169,070
How Social Media Manager Salaries Compare With Other Roles
This chart compares social media manager pay in San Francisco with other roles available in the salary directory. Each row uses BLS OEWS min, avg, and top salary data.
Mean annual salary
Physician
Physicians, All Other, SOC 29-1229
$252,720
Psychiatrist
Physicians, All Other, SOC 29-1229
$252,720
Surgeon
Physicians, All Other, SOC 29-1229
$252,720
CIO
Computer and Information Systems Managers, SOC 11-3021
$249,040
CTO
Computer and Information Systems Managers, SOC 11-3021
$249,040
Engineering Manager
Computer and Information Systems Managers, SOC 11-3021
$249,040
IT Manager
Computer and Information Systems Managers, SOC 11-3021
$249,040
VP of Engineering
Computer and Information Systems Managers, SOC 11-3021
$249,040
Branch Manager
Financial Managers, SOC 11-3031
$244,930
Social Media Manager
Marketing Managers, SOC 11-2021
$235,920
Salary Snapshot
The median annual salary for social media managers in San Francisco is $220,480. The middle market range runs from $174,750 at the 25th percentile to $309,110 at the 75th percentile. The wider salary range runs from $133,990to $333,430.
| Measure | Value | How to read it |
|---|---|---|
| 10th percentile | $133,990 | Lower published wage point |
| 25th percentile | $174,750 | Common lower market anchor |
| Median | $220,480 | Middle of the BLS wage range |
| 75th percentile | $309,110 | Upper market anchor |
| 90th percentile | $333,430 | High published wage point |
Source Notes
This page maps Social Media Manager to BLS occupation Marketing Managers, SOC 11-2021. The wage data is annual USD salary from BLS OEWS 2025. It does not include equity, signing bonus, bonus targets, benefits value, or self-employed income.
This page uses the BLS OEWS occupation Marketing Managers, SOC 11-2021, as the public wage source for Social Media Manager.
- BLS area
- San Francisco-Oakland-Fremont, CA
- Employment estimate
- 11,170
Frequently Asked Questions
What is the median social media manager salary in San Francisco?
The median annual salary for social media managers in San Francisco is $220,480, based on BLS OEWS 2025 data for Marketing Managers.
How much can fresher social media manager candidates expect in San Francisco?
Freshers and entry-level candidates can use the 10th to 25th percentile range as a guide. For social media managers in San Francisco, that range is $133,990 to $174,750. It is a percentile band, not a fixed years-of-experience rule.
What is the intermediate social media manager salary range in San Francisco?
Intermediate candidates can compare offers against the 25th to 75th percentile range. For social media managers in San Francisco, that range is $174,750 to $309,110.
What do senior social media manager candidates earn in San Francisco?
Senior candidates can use the 75th to 90th percentile range for stronger skill depth, senior scope, or higher-paying employers. For social media managers in San Francisco, that range is $309,110 to $333,430.
Does this salary data include bonuses or equity?
No. BLS OEWS wage estimates cover wages and salaries. They do not fully capture equity, signing bonuses, annual bonus targets, benefits value, or contractor rates.
How should I use these salary percentiles?
Use percentiles as market anchors. The 10th to 25th percentile can fit fresher or lower-paid roles, the median is the midpoint, and the 75th to 90th percentile can fit stronger experience, scarce skills, or higher-paying employers.
Why does this page use Marketing Managers instead of only Social Media Manager?
BLS publishes wages by standard occupation. This page maps Social Media Manager to Marketing Managers, SOC 11-2021, so the numbers come from a public wage series instead of a private survey.
Does San Francisco mean city limits or a metro area?
San Francisco is displayed as a candidate-friendly city label, but the underlying wage estimate is for the BLS metro area San Francisco-Oakland-Fremont, CA, not strict city limits.
Written by Adithyan RK
Published on: 1 May 2026|Last updated: 10 Jul 2026
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