Fresher
10th to 25th percentile
From
$90,260
To
$123,020
Use this for early-career offers or roles with limited paid experience.
Median annual salary
$166,790
BLS OEWS 2025
25th percentile
$123,020
Lower market anchor
75th percentile
$216,410
Upper market anchor
Mean annual salary
$177,770
Average published wage
Salary Explorer
Pick a work area, role, location, and experience band to compare salary ranges.
Selected estimate
Intermediate range for Social Media Manager in USA
$123,020 to $216,410
This is the 25th to 75th percentile. It uses salary percentiles, not a fixed years-of-experience rule.
Salary Range by Experience
These bands translate salary percentiles into practical fresher, intermediate, and senior salary ranges. They are not fixed years-of-experience rules.
Median salary
$166,790
BLS
to
Intermediate
25th to 75th percentile
From
$123,020
To
$216,410
Use this for candidates with proven role skills and solid delivery history.
Senior
75th to 90th percentile
From
$216,410
To
$293,610
Use this for senior candidates, scarce skills, or higher-paying employers.
Fresher salary answer
Freshers and entry-level candidates can compare social media manager offers in United States against $90,260 to $123,020.
Intermediate salary answer
Intermediate candidates can compare social media manager offers in United States against $123,020 to $216,410.
Senior salary answer
Senior candidates can compare social media manager offers in United States against $216,410 to $293,610.
How USA Salaries Compare With Major Cities for This Role
USA is the national BLS estimate. The other rows are BLS metro areas for Marketing Managers, so candidates can compare national pay with city hiring markets.
Mean annual salary
San Francisco
San Francisco-Oakland-Fremont, CA
$235,920
Boston
Boston-Cambridge-Newton, MA-NH
$216,770
New York
New York-Newark-Jersey City, NY-NJ-PA
$207,770
Denver
Denver-Aurora-Centennial, CO
$196,900
Washington DC
Washington-Arlington-Alexandria, DC-VA-MD-WV
$195,000
Los Angeles
Los Angeles-Long Beach-Anaheim, CA
$193,390
Seattle
Seattle-Tacoma-Bellevue, WA
$190,400
USA
United States estimate
$177,770
Chicago
Chicago-Naperville-Elgin, IL-IN
$173,020
Atlanta
Atlanta-Sandy Springs-Roswell, GA
$171,480
How Social Media Manager Salaries Compare With Other Roles
This chart compares social media manager pay in USA with other roles available in the salary directory. Each row uses BLS OEWS min, avg, and top salary data.
Mean annual salary
Physician
Physicians, All Other, SOC 29-1229
$262,040
Psychiatrist
Physicians, All Other, SOC 29-1229
$262,040
Surgeon
Physicians, All Other, SOC 29-1229
$262,040
CIO
Computer and Information Systems Managers, SOC 11-3021
$192,160
CTO
Computer and Information Systems Managers, SOC 11-3021
$192,160
Engineering Manager
Computer and Information Systems Managers, SOC 11-3021
$192,160
IT Manager
Computer and Information Systems Managers, SOC 11-3021
$192,160
VP of Engineering
Computer and Information Systems Managers, SOC 11-3021
$192,160
Dentist
Dentists, General, SOC 29-1021
$191,350
Social Media Manager
Marketing Managers, SOC 11-2021
$177,770
Salary Snapshot
The median annual salary for social media managers in United States is $166,790. The middle market range runs from $123,020 at the 25th percentile to $216,410 at the 75th percentile. The wider salary range runs from $90,260to $293,610.
| Measure | Value | How to read it |
|---|---|---|
| 10th percentile | $90,260 | Lower published wage point |
| 25th percentile | $123,020 | Common lower market anchor |
| Median | $166,790 | Middle of the BLS wage range |
| 75th percentile | $216,410 | Upper market anchor |
| 90th percentile | $293,610 | High published wage point |
Source Notes
This page maps Social Media Manager to BLS occupation Marketing Managers, SOC 11-2021. The wage data is annual USD salary from BLS OEWS 2025. It does not include equity, signing bonus, bonus targets, benefits value, or self-employed income.
This page uses the BLS OEWS occupation Marketing Managers, SOC 11-2021, as the public wage source for Social Media Manager.
- BLS area
- United States
- Employment estimate
- 395,240
Frequently Asked Questions
What is the median social media manager salary in United States?
The median annual salary for social media managers in United States is $166,790, based on BLS OEWS 2025 data for Marketing Managers.
How much can fresher social media manager candidates expect in United States?
Freshers and entry-level candidates can use the 10th to 25th percentile range as a guide. For social media managers in United States, that range is $90,260 to $123,020. It is a percentile band, not a fixed years-of-experience rule.
What is the intermediate social media manager salary range in United States?
Intermediate candidates can compare offers against the 25th to 75th percentile range. For social media managers in United States, that range is $123,020 to $216,410.
What do senior social media manager candidates earn in United States?
Senior candidates can use the 75th to 90th percentile range for stronger skill depth, senior scope, or higher-paying employers. For social media managers in United States, that range is $216,410 to $293,610.
Does this salary data include bonuses or equity?
No. BLS OEWS wage estimates cover wages and salaries. They do not fully capture equity, signing bonuses, annual bonus targets, benefits value, or contractor rates.
How should I use these salary percentiles?
Use percentiles as market anchors. The 10th to 25th percentile can fit fresher or lower-paid roles, the median is the midpoint, and the 75th to 90th percentile can fit stronger experience, scarce skills, or higher-paying employers.
Why does this page use Marketing Managers instead of only Social Media Manager?
BLS publishes wages by standard occupation. This page maps Social Media Manager to Marketing Managers, SOC 11-2021, so the numbers come from a public wage series instead of a private survey.
How fresh is this USA salary data?
The snapshot uses BLS OEWS 2025, generated from public BLS series. Refresh the snapshot when BLS publishes a newer annual release.
Written by Adithyan RK
Published on: 8 Jun 2026|Last updated: 22 Jun 2026
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