October 29, 2025
boAt parent files updated IPO prospectus
Imagine Marketing filed an updated prospectus for a ₹1,500 crore offering, including a ₹500 crore fresh issue and ₹1,000 crore offer for sale.
#IPO #ConsumerElectronics
View postIndian consumer electronics brand focused on accessible audio products.
boat-lifestyle.comBrand
boAt
Founded
2014Co-founder
Aman Gupta
Co-founder
Sameer Ashok Mehta
Industry
Consumer electronics and audio
Executive Director
Sameer Ashok Mehta
Chief Marketing Officer
Aman Gupta
Chief Information Officer
Shashwat Singh
Revenue (FY25)
₹3,070.38 croreWebsite
boat-lifestyle.comboAt is an Indian consumer electronics brand that says it set sail in 2014. Its founders Aman Gupta and Sameer Mehta started the brand around affordable, durable and fashionable audio products.
Sameer Ashok Mehta is an Executive Director and one of the founders and promoters. Aman Gupta is an Executive Director, Chief Marketing Officer and a founder and promoter of the company.
Imagine Marketing operates primarily under the boAt brand. Its updated offer document reported FY25 revenue from operations of ₹3,070.38 crore, led by audio products.
Executive Director, Founder and Promoter
Executive Director and Chief Marketing Officer
Chief Information Officer
Company Secretary and Compliance Officer
Interview experience
4.1 out of 5
Interview difficulty
Easy for 14% of respondents
Interview process length
Often 2 to 3 rounds
Practice the reported role and HR prompts with clear examples.
Q: Tell me something about yourself.
A: Give a short professional introduction, then connect your analysis, communication and problem-solving strengths to the role. Keep the focus on evidence from your own work.
Q: Why do you want to join boAt?
A: Link an authentic interest in consumer products or the role's work to what you have learned about the brand. Avoid assuming facts that you cannot support.
Q: Why should quality be part of a company?
A: Explain how quality protects the customer experience, reduces rework and makes outcomes more reliable. Add a specific example from your own testing or process work.
Q: What is the difference between a reactive and proactive approach?
A: Define reactive work as responding after an issue appears and proactive work as identifying and controlling risks before failure. Add one example where prevention reduced defects.
Practice the reported role and HR prompts with clear examples.
0 to 8 years, employee-submitted estimate
₹3.5 lakh to ₹7 lakh per year
27 Salaries submitted
4 to 8 years, employee-submitted estimate
₹8.8 lakh to ₹25 lakh per year
24 Salaries submitted
6 to 11 years, employee-submitted estimate
₹8 lakh to ₹13.7 lakh per year
13 Salaries submitted
Compare role and experience before discussing compensation.
October 29, 2025
boAt parent files updated IPO prospectus
Imagine Marketing filed an updated prospectus for a ₹1,500 crore offering, including a ₹500 crore fresh issue and ₹1,000 crore offer for sale.
#IPO #ConsumerElectronics
View postOctober 12, 2025
FY25 revenue declines as boAt returns to profit
The Financial Express reported a second consecutive annual revenue decline for Imagine Marketing in FY25 alongside a return to profitability.
#FinancialResults #Wearables
View postSeptember 2, 2025
SEBI approves confidential IPO filing
Moneycontrol reported that SEBI approved Imagine Marketing's confidential draft prospectus for an initial public offering.
#SEBI #IPO
View postboAt says it set sail in 2014.