eBay Inc. is a US e-commerce company that runs an online marketplace connecting buyers and sellers across more than 190 markets. It earns revenue mainly from fees collected on paid transactions, from first-party advertising that sellers buy to promote their listings, and from shipping. The business reports two activities, Marketplace and Advertising. At the end of 2025 it had 135 million active buyers, and 51% of its gross merchandise volume came from outside the United States. Jamie Iannone has led the company as President and CEO since April 2020, Peggy Alford became Chief Financial Officer on May 12, 2025, and Thomas J. Tierney chairs the board.
For full year 2025 eBay reported revenue of $11.1 billion, up 8% as reported and 7% on an FX-neutral basis, on gross merchandise volume (GMV) of $79.6 billion, up 7%. Growth picked up in 2026. Third quarter 2026 revenue was $3.2 billion, up 14% as reported, and GMV reached $23.2 billion, up 15%. Active buyers stood at 147 million, or 136 million excluding the recently acquired Depop and Tise marketplaces. The shares trade on the Nasdaq under the ticker EBAY.
Pierre Omidyar founded the site as AuctionWeb on September 3, 1995, and renamed it eBay in September 1997. It went public on the Nasdaq in September 1998 and bought PayPal in 2002 for $1.4 billion, before spinning it off as a separate company in July 2015. In 2020 eBay sold StubHub and sold its classifieds business to Adevinta, narrowing its focus to the core marketplace. More recent deals push it into resale: it completed the acquisition of resale marketplace Tise on October 1, 2025, and closed its purchase of fashion resale app Depop on July 30, 2026, paying about $1.4 billion in cash.
Strategy centres on focus categories where eBay sees an advantage: motor vehicle parts and accessories, collectibles, refurbished items, apparel, luxury goods and sneakers. Its Authenticity Guarantee, launched in 2020 for luxury sneakers, was extended in 2026 to UK trading cards valued over £500 and to more than 100 fashion brands in the US and UK. On the technology side, eBay uses generative AI to prefill item details and write titles and descriptions for sellers. Its Magical Listing tool has expanded to new and reactivated listers in six markets, an AI card scanning feature passed 80 million cumulative scans by mid 2026, and the company is piloting an AI shopping agent for personalised search. Live shopping on eBay Live grew GMV roughly eight times year over year across seven markets in Q2 2026.
eBay employed about 12,300 people at December 31, 2025, of whom roughly 7,200 were in the United States. Its headquarters in San Jose, California, covers about 0.5 million square feet, and it owns or leases 2.7 million square feet of space across the US and 23 other countries, with its owned data centres in Utah. India is its main engineering hub outside the US. eBay opened a 150,000 square foot development centre in Bangalore in September 2013 with plans to hire 1,000 engineers, adding to earlier offices in Chennai and Mumbai. It then opened its first Global Capability Centre at Embassy Tech Village in Bengaluru, a space of about 65,000 square feet focused on engineering, AI and machine learning, product development and data analytics. That centre grew to more than 700 engineers within about a year, as eBay wound down its research operations in Israel.