Affle (India) Limited is a global AdTech company listed on the National Stock Exchange (NSE: AFFLE) and Bombay Stock Exchange (BSE: 542752), founded in 2005 and headquartered in Bengaluru. The company operates a proprietary AI-led Consumer Intelligence Platform that helps marketers identify, engage, acquire and transact with consumers through personalised mobile advertising, reaching 3.4 billion+ connected devices.
Affle's signature Cost-Per-Converted-User (CPCU) model charges advertisers only when a user actually converts - whether that's an app install, a purchase or a transaction - aligning its incentives directly with advertiser ROI. In FY2025, Affle delivered 39.3 crore converted users, grew revenue 23% YoY to ₹2,266 crore and PAT 28.5% YoY to ₹382 crore, achieving a 13th consecutive quarter of sequential revenue growth by Q4 FY26.
The company operates eight platforms under its 'Affle 2.0 Consumer Platforms Stack' - Newton (iOS/Apple Search Ads), Ultra (core DSP), mediasmart (CTV/programmatic DSP), Appnext (app discovery), Jampp (gaming-focused programmatic), RevX (retargeting), YouAppi and MAAS - serving eCommerce, FinTech, gaming and FoodTech brands across emerging and developed markets in 70+ countries.